Welcome to HillsArt Studios, where creativity meets strategy. This is my personal venture, a place where my passion for branding, marketing, and design converges to create bespoke solutions that energize brands and forge meaningful connections with their audiences. At HillsArt, each project is not just a task; it's an opportunity for innovation and a celebration of the transformative power of thoughtful design in crafting compelling business narratives.
National Kidney Foundation
As a Freelance Designer and Project Manager for the National Kidney Foundation of Michigan, I led the creation of five extensive, user-friendly resource guides. Spanning over 180 pages each, these guides were designed with features like tabbed sections to enhance usability. From conceptual design to producing QR code-enabled outreach materials, my focus was on delivering visually appealing guides to improve access to health resources across Michigan.
For Gregory Gibbs' "Creating A Culture of Generosity," I developed a cover design that beautifully melds themes of navigation and generosity, resonating with its intended audience. The chosen color palette and motifs symbolize growth and spiritual guidance, enhancing the book's marketing appeal and impact within the church community.
Landing Page Design
Challenged to design a high-impact landing page for Auxano, I crafted a platform to gather insights on church dynamics during the COVID-19 pandemic. As Lead Designer and Web Developer, I focused on user engagement and clarity in communication, integrating Auxano's branding for greater appeal. Despite a tight deadline, I delivered a fully functional and responsive landing page, playing a key role in Auxano's mission during a critical period.
At HillsART Studios, my role as Lead Web and Brand Designer for the Network of Independent Interventionists involved an all-encompassing website and branding overhaul. Tasked with redesigning their website and developing a new logo and brand set, my design approach prioritized a clean, professional layout and user experience. The result was a robust platform and a refreshed brand identity that aligns with the network's ethos, enhancing user engagement and the network's community presence.
Brand & Web Development
For Branch Creative Studios, I undertook an end-to-end branding and digital strategy project. As their Branding and Digital Strategy Consultant, I crafted a visual identity and online presence that reflected the studio's organic aesthetic. This comprehensive project involved developing a visual brand identity, designing a user-friendly website for lead generation, and directing content creation. My work significantly boosted Branch Creative Studios' market position, subscriber count, and client engagement.
What clients have to say.
Dan brought a fresh, unique, and modern design to Auxano. He consistently turns around our projects with speed and design agility. His artistic leadership has made them a perfect partner with our team.
— Jim Randall
Co-Founder / Chief Executive Officer