I started the company's rebranding project by listening, learning, and developing a brand narrative. The narrative was aimed to find a cohesive purpose and messaging across all services and clearly illustrate how, why, and when the company fits into the client's journey.
The Brand Guide
After a narrative was set, I worked closely with leadership to develop a comprehensive brand guide to enhance brand consistency and vision & mission clarity to the team.
With the brand foundation set, I wireframed and designed a website. With the company's audience base generally in crisis, I focused on user experience - enhancing clarity and ease-of-use.
Following the website, I developed marketing materials to follow the look and feel of the brand while differentiating the variety of services.
& Paid Ads
With the refreshed brand and clear messaging, I created social media campaigns that segmented each service. I designed the ads and organic posts in both static and video format.